Helvetica 字体为何受到诸多奢侈品牌的青睐?| Behind The HYPE

深入了解 Helvetica 字体的发展历程。

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Design 设计 

Off-White™,Knoll 和 NASA 有什么共同点?除了它们都在各自的领域处于领先地位,这些公司都以使用世界上最受欢迎的字体而闻名。Helvetica 原名 Die Neue Haas Grotesk,最早起源于二十世纪五十年代,当时它被设计成一种不具特殊含义的中性字体。如今,Helvetica 的易读性和极简主义风格设计使其成为了无衬线字体中最为知名的一种。在过去的几年中,Helvetica 迅速进军了品牌领域。许多奢侈品公司的 Logo ——包括  Burberry、Balmain 和 Saint Laurent——已经从更为复杂的字体转为使用 Helvetica 或者外形相近的字体作为 Logo。但为什么要选择更为简约的标识呢?在最新的一期《Behind The HYPE》中,HYPEBEAST 将带你深入了解 Helvetica 字体的发展历程,是如何低调地起步,又是如何开始在奢侈品牌与街头服饰品牌中扮演重要角色的。

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