Behind The HYPE

从伐木运输到 Monogram 皮具,Goyard 如何缔造奢侈品传奇?| Behind the HYPE
Fashion 时装 

从伐木运输到 Monogram 皮具,Goyard 如何缔造奢侈品传奇?| Behind the HYPE

成功的关键正是在于它的低调以及独一无二的声誉。

KAWS Companion 如何冲击了艺术领域?| Behind the HYPE
Arts 艺术

KAWS Companion 如何冲击了艺术领域?| Behind the HYPE

回顾 KAWS 经典 Companion 形象的来源。


Hasselblad 如何成为首个登陆月球的相机品牌?| Behind the HYPE
Tech 科技


Hasselblad 如何成为首个登陆月球的相机品牌?| Behind the HYPE

在摄影行业占据崇高的地位。

一探「笑脸」秘史,揭开符号背后颠覆性起源 | Behind the HYPE
Fashion 时装

一探「笑脸」秘史,揭开符号背后颠覆性起源 | Behind the HYPE

世界上最著名的符号之一。

《堡垒之夜》如何重新定义了「游戏」?| Behind the HYPE
Gaming 游戏

《堡垒之夜》如何重新定义了「游戏」?| Behind the HYPE

同时亦改变了游戏行业。

为何 Supreme 及 Nike 都在使用 GORE-TEX 这种材质?| Behind the HYPE
Fashion 时装 

为何 Supreme 及 Nike 都在使用 GORE-TEX 这种材质?| Behind the HYPE

可能是二十世纪最重要的面料。

Richard Mille 为何能让 Drake 和 Pharrell 等明星豪掷千金?| Behind The HYPE
Fashion 时装 

Richard Mille 为何能让 Drake 和 Pharrell 等明星豪掷千金?| Behind The HYPE

HYPEBEAST 将带领你回顾这个品牌的历史。

Helvetica 字体为何受到诸多奢侈品牌的青睐?| Behind The HYPE
Design 设计 

Helvetica 字体为何受到诸多奢侈品牌的青睐?| Behind The HYPE

深入了解 Helvetica 字体的发展历程。

 

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