从伐木运输到 Monogram 皮具,Goyard 如何缔造奢侈品传奇?| Behind the HYPE

成功的关键正是在于它的低调以及独一无二的声誉。

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Fashion 时装 

作为世界上最古老且仍然具有相当大影响力的法国奢侈皮具品牌,Goyard 布满标志性字母图案的配饰可谓是名人、歌手以及收藏家们趋之若鹜的珍品。尽管正式成立的时间是 1853 年,但 Goyard 前身 House of Martin 的历史可以追溯至 1792 年甚至更早:当时的 Goyard 家族并未跻身皮革制品行业,而是经营着伐木运输生意。1834 年,Goyard 于巴黎开设了具有重要历史意义的旗舰店,并一直保留至今。而这家法国奢侈品牌成功的关键正是在于它的低调以及独一无二的声誉,并将之成功延续到了数字时代。在本期的 Behind The HYPE 中,HYPEBEAST 将带你回顾 Goyard 的光辉历史。

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