H&M 计划推出全新「租赁服务」

H&M 针对环保议题做出的改善措施。

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Fashion 时装

来自瑞典的快时尚品牌 H&M 曾在七月传出将与瑞典金融公司 Klarna 合作推出「延后付款」购物方案,消费者不论在实体店或网上商店购物,都可选择一个月后进行付款的选项。

今番根据 Business of Fashion 的最新报导指出,H&M 继「延期付款」之后计划推出全新「租赁服务」,目前仅提供给自家会员,租期的一周费用约 $37 美元,特定时间内最多能租 50 件单品,该计画将会进行三个月的测试,再评估是否大规模地开放。这计划的推动是为了顺应时尚圈中环保意识的抬头,试图解决其温室气体的过多排放,而 H&M 业务发展部主管 Daniel Claesson 表示他对于「租赁服务」具备极大信心,但仍希望经由适用期来做学习,进而做出改善与调整。

目前此服务限定于瑞典 Sergels Torg 概念店舖推出,有兴趣的读者请多加留意,亦可关注以下相关情报:

  1. Supreme 日本福冈门店重新开幕
  2. 无感重量-F/CE.® 推出全新「X-PAC LIGHT SKIN」包袋系列

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