Beats by Dr. Dre 与 NBA 宣布达成全球合作伙伴关系

Beats 更将与一些 NBA 球队合作打造一条全新音频产品线。

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Sports 运动

Beats by Dr. Dre 与美国职业篮球联赛 NBA 今日正式宣布成为市场推广及商品层面的全方位合作伙伴。NBA 主席 Adam Silver 表示此次合作是「一次将体育、流行文化和技术融合在一起的绝佳机会」。而在 Beats by Dr. Dre 总裁 Luke Wood 眼中,NBA 及其球员长期以来是全球文化的重要推动者。「Julius Erving 是一个潮流的象征,Allen Iverson 将嘻哈文化带到了球场上和生活之中,而 Lebron James 更常常捧红热门单曲。」Luke 说道,「此次与 NBA 的合作对 Beats 来说是一次精准的品牌定位,这一切都感觉水到渠成。」此次为期多年的合作也进一步扩大了 Beats 现有的 NBA 明星阵容,包括 LeBron James、Draymond Green、James Harden、Ben Simmons、Jayson Tatum 及 Karl-Anthony Towns。从今年 10 月开始,Beats 将成为 NBA、WNBA、NBA G League 以及 USA Basketball 的官方指定耳机、无线扬声器及音频产品合作伙伴;同时还将与一些 NBA 球队签订合约,专门打造一条音频产品线,为世界各地的粉丝们献上球队合作耳机,也让我们一同拭目以待!

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