ACRONYM® 创办人 Errolson Hugh 及 Nike 高级设计总监共同接受 Style.com 专访
当 Nike 宣布 ACG 支线正式回归的时候,大家都想知道品牌会为这个主张实用主义的户外系列注入什么新元素。虽然 Nike 是屹立不倒的运动品牌,拥有丰富制作户外服饰的经验,但品牌为了更进一步强化
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当 Nike 宣布 ACG 支线正式回归的时候,大家都想知道品牌会为这个主张实用主义的户外系列注入什么新元素。虽然 Nike 是屹立不倒的运动品牌,拥有丰富制作户外服饰的经验,但品牌为了更进一步强化 ACG 系列的产品设计,特别邀请了著名户外品牌 ACRONYM 的共同创办人 Errolson Hugh 拔刀相助,提供专业意见。在 ACG 全新系列发布之际,著名时装网站 Style.com 就请来 Errolson Hugh 与 Nike Sportswear 的高级设计总监 Matthew Millward 接受专访,分享制作 ACG 系列的一点一滴。此外,我们稍后亦会带来 Errolson Hugh 接受敝站的独家专访,请密切留意。
Our question was, what can we build with ACG that no one else can build? How do we ensure, beyond being technically superb, that this is distinctively Nike? We came back to athleticism, and the athlete being at Nike’s core. Setting the athlete down in the center of the urban landscape really brought it all home for us.
Specifically looking at athletes, there’s a stance that’s universal to all sports. In martial arts it’s often called the ‘ready’ or ‘neutral’ stance, and it’s a precursor to just about any type of movement. Your center of gravity is neutral, but it’s dropped. Your ankles, knees and elbows are bent. You’re in a kind of half-crouch, but you’re looking forwards.
When I was 10, I got my first karate uniform and realized I could do things in those pants I could do in no others. It became the beginning of a lifelong quest—to get some pants that look normal and can do that.
Millward, a Nike man of two years with a previous stint at Ralph Lauren, said that the innovations in this capsule “will inform and downline into regular apparel in Nike. Ideally the cut of the jacket, the cut of the pants, will be brought into the rest of Nike sportswear.” Following this month’s launch, further rebooted ACG collections—likely with more color—will follow in 2015. Of the wider interest in athletics-touched menswear, Millward said: “It keeps us on our toes. You are seeing brands such as H&M or Topman who are starting to catch on. That challenge for us is always to stay ahead…at Nike the sensibility is always to be looking to the future.”