Burberry 携手腾讯于深圳开设全新门店「Burberry 空 · 间」

奢侈品行业首家社交零售精品店。

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Fashion 时装

位于深圳湾万象城的 Burberry 全新门店「Burberry 空 · 间」今日正式开幕,该店由腾讯公司提供技术支持,是奢侈品行业首家社交零售精品店。店铺以「畅享当下,走进未来」为理念,融合线下和线上平台,带来数字化的沉浸式零售体验;并旨在打造一个能够鼓舞和感染奢侈品消费者的探索空间,通过在店内和社交媒体上的新颖体验,让顾客能与品牌和产品充分互动。除此之外,店内还设有全球第二家 Thomas’s Cafe 咖啡馆,这是为 Burberry 社群建立联系、进行互动而打造的专门区域。

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