Heron Preston 出任电竞俱乐部 Gen.G 战略顾问

将为旗下英雄联盟战队设计限量产品

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Fashion 时装

近日,设计师 Heron Preston 宣布加盟全球性电子竞技俱乐部 Gen.G,出任品牌战略顾问(Executive Brand Advisor),将为俱乐部创意内容提供咨询和意见,包括为旗下英雄联盟战队设计限量单品等。此次 Gen.G 与 Heron Preston 的合作,是继 Heron Preston 与 Kanye West、 Virgil Abloh 和他们共同创建的 Been Trill 品牌、Carhatt、NASA 等的重磅合作之后,又一最新动向。Heron Preston 接受采访时称:「我十分兴奋能够在 Gen.G 担任品牌战略顾问。借助数字虚拟社区连接全世界,电子竞技是互动娱乐的未来,也是新创意不断涌现的文化热点。我非常期待与在这个全新领域的探索。」成立于 2017 年的 Gen.G 是一家全球性电子竞技公司,在福布斯的全球年度最有价值电竞俱乐部的排名中,Gen.G 排在第六位,并在中韩美三国都拥有运营战队。

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