SAINT LAURENT 正式宣布退出 2020 年度巴黎时装周

时装周产业即将迎来大变动?

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Fashion 时装

因为疫情关系,2020 年度时尚产业受到了巨大影响,首当其冲地当然是第一季的业绩表现,当实体店舖纷纷停摆,消费者的购物欲望低落,不少大集团的 Q1 表现普遍下滑,例如 Kering 总体就骤降了 15.4%,UNIQLO 母公司 Fast Retailing 更已预估 2020 年度营业利润将大幅下降

次之,象征时装重要命脉的各大时装周亦纷纷取消上半年规划,不少人转而进行线上走秀、亦或加强线上销售的曝光机会;那进入下半年之后,大环境会有机会好转吗?如今,SAINT LAURENT 先是丢出了一枚震撼弹,官方宣布退出 2020 年度巴黎时装周进行 2021 年春夏系列的走秀机会。

SAINT LAURENT 官方表示有鉴于大环境的关系,品牌决定控制自我当前的脚步,脱离过往既定的规范,未来将会找寻更好的时机进行新品发布。而这一宣言,是否意味著时装周整体未来的必要性将走向衰弱,亦或得迎来更全面的改革?

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