Patagonia 环保概念旗舰店香港 K11 MUSEA

打造更完整的环保设计概念。

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Fashion 时装

以环保永续概念作为品牌核心宗旨的户外品牌 Patagonia 最近便于近期备受瞩目的 K11 MUSEA 开设全新旗舰店。Patagonia 邀请一众创意设计人、职人,透过回收再生素材为新店设计献力,让新店透过更完整的环保概念设计,以及推崇工艺的理念,来彰显「We’ re in business to save our home planet.」的品牌使命。新店继续找来「香港电影金像奖 – 最佳美术指导」、「台湾电影金马奖 – 最佳艺术指导奖」殊荣的黄炳耀先生(Pater Wong)操刀设计,通过使用各式环保素材并加以创作融入新店内,例如将每日遭废弃的卡板木材回收重制成店内各式装饰,当中的一块 Patagonia Fitzroy 山脉铁牌,便是同时向品牌创办人 Yvon Chouinard 致敬。

Patagonia 環保概念旗艦店香港 K11 MUSEA
除卡板木材之外,Patagonia 亦与本地环保工作室「草途木研社」携手合作,利用去年受超强台风「山竹」袭港时所产生的废弃木材制成不同的装饰,例如年轮样式的通心巨型吊灯与及以三层结构呈现出如山岳一样连绵的起伏轮廓的木制吊灯。除了服饰之外,连店铺设计亦彰显了品牌一直推祟的可持续概念,有兴趣的朋友不妨亲临店内了解。

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