KFC 与人造肉公司 Beyond Meat 合作推出首个「素食炸鸡」餐点

于开卖后五小时内全数售罄。

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Food & Beverage 饮食

近年来人们越趋注重健康,对于肉类的摄取需求不像以往来得高,因此素食人造肉品的风潮便席卷全球,尤其是汉堡、速食等领域也开始推出相关餐点。在使用天然植物成分,经过加热、冷冻、加压后,带出与肉类相同的味道,让人有吃素但又可以吃到肉的感觉。

今回,知名炸鸡连锁店 KFC 连同美国人造肉公司 Beyond Meat 合作,于 8 月 27 日在 KFC 亚特兰大的分店推出素食炸鸡「Beyond Meat」套餐,顾客可以选择鸡块或是无骨鸡翅,算是作为进军无肉市场的一次试水温。然而本次合作产品大获成功,KFC 亚特兰大分店于早上八点就已经有人开始排队要购买 Beyond Meat 餐点,并于开卖后五小时全数售罄,可见素食炸鸡的火热程度非同小可。

其实替代肉类的策略在其他速食连锁店如 Burger King 亦有运用,其推出的 Impossible Burger 便是一个成功的例子,而 KFC 也希望藉由替代肉类带来更多素食消费者和减少肉类摄取量的客人。

各位不妨可等待往后 KFC 更多的素食餐点推出,与此同时亦可留意 Krispy Kreme x Kit Kat 推出全新联乘期间限定口味甜甜圈

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