Swatch 举办全新 BIG BOLD 系列腕表体验展

醒目的 47 毫米直径表壳。

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Events 活动

为迎接全新 BIG BOLD 系列腕表,Swatch 于上海 M50 举办了体验展,让人亲身体验这一全新表款。以大胆创意为灵感,BIG BOLD 系列共有 6 款腕表,每款都配备 47 毫米直径表壳,略带弧度的玻璃表镜,表盘色彩鲜明的 3D 印花图案与表带的统一色调形成鲜明对比,展现出强烈自信的都市街头风格。

此次活动,品牌特别邀请了涂鸦艺术家以「玩大点」为主题在活动现场的帆布背景上创作 100 平米的大型涂鸦作品,以大色块、大涂鸦搭配现场简洁的工业风格,营造出特色空间,来宾更可在现场的巨幅帆布涂鸦作品中挑选自己喜欢的部分,将其重新裁剪定制成专属的个性帆布包。随后艺术家的完整涂鸦作品将由再度创作成为 300 多个独一无二的帆布包,搭配 BIG BOLD 系列腕表于北京、上海、广州 4 家指定专卖店作为会员专享贩售。

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