Louis Vuitton 成为 2019 年最有价值奢侈品牌


Fashion 时装

2019 年已正式度过一半,今次权威排行榜单发行者 BrandZ 也捎来了上半年度奢侈品牌价值的统计结果,冠军自然由话题度最高的 Louis Vuitton 拿下,而其品牌价值比起去年整整上涨了 15%,达到惊人的 472 亿美元,外界普遍将此归功于品牌奢华的皮革制品和商品的创造力,也就是 Virgil Abloh 所带来的改变。

接下来则是以 370 亿美元位列第 2 的 Chanel 和 310 亿美元稳占第 3 的 Hermès,榜上名单还包括了 GucciRolexCartierBurberryDiorSaint LaurentPrada 等耳熟能详的品牌,其中 Saint Laurent 和 Dior 也分别有 45% 和 29% 的高度成长,BrandZ 更表示此产业的整体成长多达 380 亿美元,总价值甚至来到 $1,713 亿美元。

1. Louis Vuitton:472 亿美元
2. Chanel:370 亿美元
3. Hermès:310 亿美元
4. Gucci:253 亿美元
5. Rolex:84 亿美元
6. Cartier:60 亿美元
7. Burberry:47 亿美元
8. Dior:47 亿美元
9. Saint Laurent/Yves Saint Laurent:36 亿美元
10. Prada:35 亿美元


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