Google 斥资 $21 亿美元收购智能穿戴装置品牌 Fitbit

展现进占智能腕表市场的决心。

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Tech 科技

智能腕表在全球的热销已表明了其龐大的商机所在,而目前的领先者无庸置疑是市占率近 5 成的 Apple Watch,其最大竞争者 Google 自然不会将此大饼轻易拱手奉上,早先其母公司 Alphabet 正式宣布以 $21 美元价格收购全球知名智能穿戴装置领先品牌 Fitbit,后者目前市值约为 $16 亿美元,收购程序完成后,Fitbit 将作为 Google 旗下硬体团队的一员继续研发新一代穿戴装置,期望能在未来整合更多软硬体与 AI 的功能并推动旗下产品的推广。

算上部分同样搭载 Wear OS 的 Samsung 与 Fitbit 自家系统,此收购案若顺利完成,将拥有市场上第二高的市占率,对 Apple Watch 势必也会造成相当程度的影响,有兴趣的读者不妨密切留意后续消息。

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