Disney 招募其他电影公司共建电影下载服务

用来弥补 DVD 销售的灾情。

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Entertainment 娱乐

不知有多少人看完电影后,会再购买其 DVD 作收藏及重温呢?其实大家有留意的,都发现时下已经没有太多人还会再到影碟店租借或是购买影碟,毕竟科技发达,很多人选择订阅一些视频平台服务,以串流方式去收看。而据 Bloomberg 的报道,自去年开始 Disney 已密锣紧鼓电影下载随播服务,希望藉此让客户可以一站式收看及购买电影,而且更招募其他电影公司如 20th Century Fox,Warner Bros. 及 Universal Pictures 加入阵营,据称已经签下合同,并即将对外公布。而根据 Digital Entertainment Group 数据显示,上半年 DVD 的销售额下降了 10% 以上,而电子销售额则增长了 8% 以上;那边厢 ComScore Inc. 的统计显示北美戏院的销售额亦下降近 5%,很多人都选择在电影上映后才在线上购买及订阅观看,因而产生出票房失望的问题。而 Disney 这个服务将用来弥补 DVD 销售的灾情,将多间电影公司捆绑在一起,集合众多电影,应该可以成功吸引更多的用户。加上 Disney 使用专有的存储技术 KeyChest,允许消费者在一个网站上观看电影,无论是从 Apple 的 iTunes,Amazon,Google 或实体网站都能享用,相信会成为日后一个大趋势。

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