Tim Cook 认为 AR 扩增实境技术将会改变时尚行业

随着 Apple 最新旗舰手机 iPhone X 即将推出，看来 Apple 的主理人 Tim Cook 可以稍作歇息，并接受各界访问。此番他便受 VOUGE 邀访，讨论有关 AR 技术的进步。Tim Cook 在采访中指出 AR 技术或许能改变时尚行业，可以藉着技术来识别别人所穿的东西，或者在时装表演中获得全景视野；他还补充说 AR 技术可以改变每一个行业，并不认为任何行业不会受到 AR 的影响。以下是他访问的一些节录：

AR 与时装展：

“If you think about a runway show in the fashion world, that’s a great application of AR because some of these, you want to see the dress all the way around, you do not want to just see the front.”

以 AR 去来识别其他人正在穿什么

“We don’t have a plan to collect all of these objects, but I know companies who are working on that for their products. If you think about companies that offer a fair number of shoes, and [if a customer] sees a shoe and goes I want that one, you just want to point and [buy]. That will be a part of the shopping experience of the future, it absolutely will.”

Apple 推出 AR 眼镜

Something that you would see out in the market any time soon would not be something that any of us would be satisfied with.

“There are rumours and gossip about companies working on that, and we obviously don’t talk about what we work on. But today I can tell you that the technology itself doesn’t exist to do that in a quality way. We don’t give a rats about being first, we want to be best in creating people’s experiences.”

如此一说，Tim Cook 虽然认为技术还没纯熟，但确实无意间透露了 Apple 将会推出一些更意想不到的东西，大家就请密切期待，及留意我们 HYPEBEAST 的报道。