Starbucks 宣布在上海开设 3 万平方英尺原生态焙烤咖啡体验馆

Starbucks 未来在华门店数量将肯定超过美国本土。

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Food & Beverage 饮食

日前,Starbucks 宣布将于 2017 年在上海开设美国本土之外首家原生态焙烤咖啡体验馆(Reserve Roastery and Tasting Room),规模将远远超过 2014 年西雅图首家店面,占地面积达到 3 万平方英尺。除了咖啡吧、主题商店、开放式咖啡烘焙厨房等空间区域外,Starbucks 有意在上海门店增加更多互动项目,令顾客在享用咖啡同时,了解咖啡制作全过程。此外,其还会推出 Reserve Roastery and Tasting Room 独享菜单,供应普通门店没有的咖啡饮品和食物。Starbucks CEO Howard Schultz 在接受 CNBC 采访中表示,Starbucks 未来在华门店数量将肯定超过美国本土。

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