《Wall Street Journal》专访设计师 Jon Buscemi

著名财经日报《Wall Street Journal》日前采访了街头创意人士 Jon Buscemi，探讨他创建奢华鞋履品牌的故事。Jon Buscemi 曾经先后在滑板品牌 DC Shoes 与眼镜大厂 Oliver Peoples 任职，并且积攒了丰富的生意经验，之后他又同好友创立的鞋履品牌 Gourmet，将加州的慵懒氛围与自己的意大利情结结合，创造出一双又一双令人惊艳的鞋款。从 Gourmet 隐退之后他没有闲著，而是创立了奢华鞋履品牌 Buscemi，继续在 Hi-End 领域发挥自己的创造力。文中 Jon 也大谈自己与高端零售商之间的合作经验，以及鞋履设计背后的灵感等内容，感兴趣的朋友不妨点击这里完整阅读。

The brand’s co-founder and creative director, Jon Buscemi, who started his career as a stockbroker, said he was able to snag prized shelf space in ritzy stores for his unknown shoe line by taking the sneaker industry’s limited-edition strategy to the extreme.

He said he was inspired by the Hermès Birkin bag—an expensive, sought-after handbag that the French company doesn’t advertise and offers only to selected customers.

Mr. Buscemi and his partners said they wanted to create a sneaker-world equivalent. “I can’t just walk around with a purse,” said Buscemi’s vice president of marketing, Rob Heppler, a streetwear blogger who was working at an ad agency when he helped hatch the plan with Mr. Buscemi, his friend.