Matt Powell 于《Forbes》撰文中探讨球鞋经济

虽然很容易被大众所忽视，但是球鞋文化的影响力已经上升到了前所未有的高度，这其中所蕴含的球鞋经济自然也不容小视。日前自称为「Sneakerologist」的 Matt Powell 便通过独到的观点和视角，为《Forbes》杂志撰写了一篇深入探讨球鞋经济的文章。在这篇名为《Sneakernomics: When Will The ‘Sneaker Cycle’ End?》的文章中，Matt Powell 针对球鞋爱好者花费大量现金，并且彻夜排队买鞋的现象进行了分析，并提出了这个现象对于经济环境的启示。下面是这篇文章的节选内容，感兴趣的朋友不妨完整阅读这里。

“The industry has been running at a mid-single digit CAGR since 2004. The best year was +10% and the worst, flat.  While categories have ebbed and flowed, this chart really illustrates that we’ve been on a long run of growth for athletic footwear. I do not expect this trend to reverse any time soon.

When you look below the top line, there has been tremendous volatility by category but the topline rate has not faltered.  We’ve had Basketball down and then up, Casual up and down and of course the Toning run up and meltdown.  But through it all, consumers have continued to buy more and more athletic shoes every year.”