Maserati 正式宣布 David Beckham 成为全球品牌大使
品牌与大使毫无违和的契合。
一位成功且形象良好的代言人对于一间企业的影响力毋庸置疑，而今回 Maserati 便正式宣布，知名退役球星兼企业家 David Beckham 成为最新全球品牌大使。双方透过一支近一分钟的短片来公开此消息，影片中 David Beckham 一边聆听著当日行程安排，一边驾驶著顶级 Trofeo 车系的 SUV 车款 Levante 尽情飘移，似乎叙述著逃离繁重工作后尽情享受其座驾的畅快感受。而对于成为品牌大使，David Beckham 也提到：
It is the start of a new chapter at Maserati and an exciting time for me to come on board and begin this partnership.It is an iconic global brand which shares my appreciation for excellence and commitment to pursuing the very best innovation and design.Passion and dedication runs through everything I do and Maserati shares this determination.
