Hermès 离任员工私自制造仿冒 Birkin 手袋出售

对品牌价值的一次巨大伤害。

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Fashion 时装

Hermès 最为人知的无疑便是以英国女演员 Jane Birkin 之名命名的 Birkin 手袋,最低入手门槛都达到超过 $12,000 美元,特殊材质或镶钻的款式更可高达百万美元,何况还不是有钱便能即刻买到,每一只手袋皆是 Hermès 匠人手工制作,总得排上个几年才有机会入手,也因为这种种的条件,令 Birkin 真正成为世人追捧的手袋之王,更有人称投资 Birkin 的报酬率更胜黄金。不过这样高价值的单品自然会引得不肖人士铤而走险,何况是掌握机密的 Hermès 离任员工,更加防不胜防。

据 The Guardian 报导指出,在 2013 至 2014 年间,一组约 10 人的团体共制造并销售了约 150 只 Birkin 手袋,从中获利近 €200 万欧元,在该 10 人中即有 7 人为品牌离任员工,其中一人为皮革工匠,除了拥有多年专业工艺技术外,离职时更盗取了 Birkin 手袋设计图,还有一人则为 Hermès 旗下子公司员工,在职时专为公司采购如鳄鱼皮等皮革面料,其他成员还提到 Hermès 在生产 Birkin 手袋时丢弃的拉炼、皮革等材料亦会成为仿冒品的一部分。这 10 人皆已被起诉并判刑 4 年徒刑及处 €20 万欧元的罚款,尽管正义得到伸张,但对品牌价值来说无疑仍是一次伤害。

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