「YEEZY Gap」计划宣布后 Gap 股价大涨 $10 亿美元

救命仙丹。

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Fashion 时装

Kanye West 不久前突袭宣布 YEEZY 将与 Gap 打造破天荒的全新联名计画「YEEZY Gap」,YEEZY 设计工作室将开发全新产品线,以亲民的价格呈现现代、精致的男装、女装和童装等经典产品,融入 Kanye 的设计理念,拓展至独特的 YEEZY Gap 联名款产品之中,并于 2021 年正式登场。

而有了 Kanye、YEEZY 的加盟之后,消息指出 Gap 股价大升 42%,也就是所谓的市值暴涨 $10 亿美元,总价到达 $48 亿美元。虽是个天大的好消息,但 Gap 的股价其实是连年衰退,今年曾下跌 20% 以上,今番将找来 Kanye West 助阵,或将是该品牌眼中的救命仙丹,也是最后一搏。

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