Burberry 于上海开设全新限时精品店

更加入 AR 互动技术。

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Fashion 时装

Burberry 于上海环贸 IAPM 商场及上海国金中心 IFC 商场中庭揭幕全新限时精品店。通过展示对称的动物主题装置及充满趣味性的产品互动装置,为顾客带来令人耳目一新的体验。丰富多样的产品与具有冲击性的艺术感雕塑、趣味的底座和视觉陈列装置一起出现。通过与柔和的色彩风格和动物元素形成对比,品牌徽标更加醒目抢眼。在限时精品店中,各种各样的动物(包括长颈鹿、猴子、大猩猩和天堂鸟等)以极为对称的形式大规模呈现。通过 AR 互动技术,更可以在手机屏幕上看到栩栩如生的动物。这两间限时精品店已于 6 月 16 日正式开幕,将持续至 6 月 29 日结束。

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