adidas Originals 发布 2020 复古国潮新系列


Footwear 球鞋

adidas Originals 近日发布全新 2020 复古国潮新系列,将运动精神与复古美学融合于具有辨识度的鞋款与服饰重新演绎怀旧国潮,打造具有时代鲜明风格的别致设计。当中包括 Superstar、Nizza Hi RF、SL 72 及 Forum Lo 在内的众多经典鞋款,以及如 T-Shirt、篮球背心、短裤及运动套装等服饰单品。该系列以「友谊第一,比赛第二」的怀旧口号作为切入点, 化身为成徽章、横幅、大字报等符号形式,为充满复古校园气息的设计增添趣味感,与街头精神融会贯通。除此之外,上海街头名所 DOE 亦为系列提供特别创意支持,创作了「我一定赢你」系列海报、视频,展现一对好友在校园生活中时竞争又相互陪伴的故事,与热爱街头文化的年轻人一同燃起青春热血。


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