90 年代高中生文化!The Hundreds x PUMA 最新联名系列「Cliques」正式发布
知名艺术家 Goathe 加持!










元祖街头品牌 The Hundreds 与 PUMA 继去年的多色 Clyde 之后,双方于 2020 年度再迎来全新联名系列「Cliques」,展示了 90 年代高中生的风格演变,一举浓缩了近 30 年的街头精萃,为了宣扬此历史岁月,找来了知名艺术家 Goathe 加持推出一本涂鸦设定集。
本系列共拥有近 30 件的全新设计单品,但核心围绕在四双鞋款上,包括 Clyde、 Performer Mid、 Performer Mid 与 RS Pure,透过各式的配色组合以表对青少年文化的致敬。同时,亦推出 T-Shirt、连帽衫、风衣、运动套装、短裤、帽款与包款等设计,主理人 Bobby Hundreds 更表示 90 年代的高中生文化是十分吸引人的,大家是依照个人的喜好作穿搭,如音乐、兴趣与态度等指标能做出细分,十几岁的他就像蜂鸟,在各个族群中飞越授粉,几年之后便奠定了他想开创品牌的基础,以下为全文:
“High school cliques in the ‘90s were fascinating because the youth were segmented along music tastes, interests, and attitudes. Subsequently, it was easier to identify people by their style of dress. As a teenager, I was the hummingbird, cross-pollinating between tribes. I floated between the skaters and the cheerleaders, the geeks and the cool kids.Years later, I wanted to build a brand that housed everyone, across genres and borders.“Cliques” by The Hundreds and Puma is a discussion of high school cliques over the generations. We modeled each sneaker and its corresponding outfit along three silos of ‘90s teenagers: “jocks,” “preps,” and an all-encompassing “party crew.” The fourth profile is the modern youth who is an aggregate of all subcultures and niche interests. He/she/they are a worldly figure, reflective of their ecosystems, open-minded and inclusive. And beyond labels and classifications.”
本系列已正式登陆 PUMA 与 The Hundreds 官方商城,有兴趣的读者请多加留意,亦可关注以下相关报导: