正义必得伸张 - Supreme 守住品牌于中国的商标权

Supreme Italia 中国上海店舖将停止营业。

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Fashion 时装

Supreme 在中国进行的艰苦的商标之战终于获得了回报。据 WWD 的报导指出,总部位于纽约的 Supreme 终于获得了在中国的商标权,以保护其标志性 Logo 不受仿冒者的侵害。在这些「山寨」品牌中,最为人所知的不外乎就是 Supreme Italia,Supreme Italia 在 Supreme 注册商标之前就于多个欧洲国家注册「Supeme」商标,利用 Supreme 名气牟利,随后也前往中国上海开了一家旗舰店舖,其便是希望抢在 Supreme 于中国获得商标权之前在中国扎根。尽管如此,中国商标局于 1 月 21 日正式授予了 Supreme 的原创证明,以确保只有正宗 Supreme 的鞋款、服饰与配件才能在中国销售,稍早也终于确定此案定讞,Supreme Italia 中国上海店舖也正式永久关闭。

除此之外,另可关注其他时尚潮流类消息:

  1. Supreme x S&M 重磅联乘 BMX 单车本周正式上架

  2. 美国知名时尚品牌 J.Crew 正式申请破产宣告

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