Mark Zuckerberg 正式宣布推出「Facebook Shops」全新商城功能

提供 Facebook 与 Instagram 用户更便利的买卖途径。

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Tech 科技

随著全世界零售商因疫情影响而被迫改变营销方式或面临关闭,Mark Zuckerberg 创办的 Facebook 早先正式宣布推出一项全新的购物功能「Facebook Shops」并将立即开始推广,旨在帮助企业门于线上销售其产品。

Mark Zuckerberg 表示 Facebook 和 Instagram 用户将可进入「Facebook Shops」,「Facebook Shops」与现有的「Facebook Marketplace」类似,将使零售商能够通过 Facebook 和 Instagram 直接向消费者出售产品。企业可以创建自己的虚拟店面,可以使用图像和颜色对其进行自定,然后能在公司的资料页面以及限时动态和广告中对商店进行推广,并且将不会对此收取任何费用。此外,Facebook 和 Instagram Live 直播也将支援本功能,使观看者可以即时购买直播中的特色产品。

除此之外,另可关注其他科技类消息:

  1. 纽西兰农场将 Boston Dynamics 机械犬「Spot」作为「全自动化牧羊犬」

  2. Instagram 即将推出全新限时动态浏览介面

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