Drake x Nike 全新合作支线系列「NOCTA」正式登场


Fashion 时装

Drake 在先前带来与 Nike 合作的专辑《Certified Lover Boy周边商品系列后,今回双方再度携手打造全新合作支线系列「NOCTA」,并率先揭晓了首波形象,当中能够看到黄、黑两色的羽绒夹克和黄色 Hoodie,前者设计上在右胸注入 NOCTA 字样,背后则有显眼的 Swoosh Logo 呈现,CL 字样应是呼应专辑名,Hoodie 可见部分包括黑色抽绳与胸口相应的小型 Swoosh 等简约元素。

此外值得关注的部分是,NOCTA 的到来也代表著 Drake 与 Nike 之间的合作关系更加稳固,Drake 在 2013 年和 Jordan Brand 签约,透过 OVO 带来多双杰出的联乘 Air Jordan 鞋款,但据悉在 2018 年他曾有意转投 adidas 阵营,不过由于和 Pusha T 恶劣的关系导致合作破裂,当时 Drake 多次著用 adidas 单品出入公开场合的报导想必不少人至今仍记忆犹新。

而除了正式揭晓支线 NOCTA 之外,Drake 也发布了一篇声明,当中不仅提到了自身对于 Nike 喜爱和品牌对自己的意义,也阐述了将理想实现于此系列和对其定位的想法。而 NOCTA 也将在 12 月 18 日正式登陆 Nike 线上商店展开发售,有兴趣的各位不妨前往 NOCTA 官方页面查看更多资讯。

This moment is full circle for me.

I mean, growing up Nike was everything. It felt like every shoe I wanted, every athlete I liked, everything I owned was Nike. It didn’t mean anything unless it had a Swoosh.

I remember watching all these athletes repping Nike — each doing the unthinkable — and how inspiring it was. I always felt like there was an opportunity for Nike to embrace an entertainer the same way they had athletes. I thought about how crazy it would have been and what it would have meant for an artist to have a flagship Nike deal.

NOCTA is a realization of all these thoughts and everything I had hoped for — from the culture it’s rooted in to the product and, most important, to the partnership and scale that allows me to share it with the world.

NOCTA is about creating something for people on the move. People who want functional, comfortable fits that are adaptable from one environment to the next.

But as much as it’s about what we make, it’s also about a mindset: an unforgiving drive, a relentlessness. Characterized by the type who are on the road all day, all night — the grinders, the hard workers — trying to accomplish their goals and taking no short cuts.

That mindset also includes loyalty and team. Whether you are in Toronto, London or Paris, there’s this uniform look — Nike Tech Fleece, the gloves, the hat — and it has a real team feel. I wanted to take a piece of that culture that I grew up with, that school of thought, and bring the best to it. With NOCTA, we were trying to make the hardest jacket, the hardest tracksuit, the hardest gloves. Just the best of that world.

This opportunity is something that I’ve been waiting on for a really long time. To be associated with the highest level possible — that was always my goal. We put in a lot of hard work, a lot of man and woman hours, during the last two years. To see it all coming to fruition starts an exciting new chapter in my life.



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Fashion 时装

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搭载 GORE-TEX 技术之夹克、Hoodie 务必入手。

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