走进 PUMA 「破界上线」快闪体验馆

从全新鞋款 RIDER 和 RS-X 中汲取灵感。

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运动品牌 PUMA 以「破界上线」为主题,结合本季科幻大片的概念在上海开启快闪体验馆,打造出一个虚拟与现实相互结合的空间。

整个「破界上线」快闪体验馆共分为 4 大空间,外墙采用大片的电子屏幕包围整个展馆。走进体验馆内,率先体验到的是一个电子拍照装置,即刻捕捉访客们的影像并出现在不规则摆放的屏幕中,与 RS-X 系列交错呈现;另一边看到的是采用巨型游戏装置展示的 RIDER 系列。第二个空间是「虚拟机房」,全新话题单品 FUTURE RIDER 鞋款悬浮于半空中,PUMA 希望借此体验该鞋款的回弹力和减震效果;第三个空间,是 PUMA 代言人李现和杨洋以「破界讲述者」身份出现的虚拟时空,到访者可利用虚拟影像完成合照;第四个空间,让你跨上光速摩托开启一场跨越虚实的线上狂飙,随后更可生成由你参演的 PUMA 大片。

目前 PUMA 「破界上线」快闪体验馆已于上海淮海百盛广场全面开放,持续到 1 月 12 日。展览体验结束后,消费者还可前往位于 iapm 环贸广场的全新 PUMA 旗舰店入手更多系列产品,感兴趣的读者不妨前往体验。

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