BBC ICECREAM 发布 2019 秋冬系列 Lookbook

传达品牌理念「Blend in while standing out」。

By
Fashion 时装

Billionaire Boys Club 早先发布了 2019 秋冬 BBC ICECREAM 支线系列的全新 Lookbook,并以众人对纽约的印象作为本次拍摄的灵感来源。拍摄地点选在最能代表纽约市的几个区域,包括:Harlem、Manhattan 与 Queens,并找来了滑板滑手、机车骑士、电玩爱好者与手球选手演绎。

这次除了展示 2019 BCC ICECREAM 秋冬系列的全新满版 Logo 连帽衫、条纹长袖 T-Shirt 和印有「ICECREAM」字样的格纹衬衫等等精彩单品之外,藉由这次的 Lookbook,Billionaire Boys Club 也传达了他们「Blend in while standing out」的品牌理念。

此系列已经在纽约及东京的门店上架,若是无法前往选购,亦可登陆 BCC ICECREAM 的线上商店购买。除此之外,亦可留意 KITH x Coca-Cola 第四个跨界合作企划正式揭晓

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