adidas 取消发售备受争议的 UltraBOOST Uncaged 黑人历史月别注配色


Footwear 球鞋

上个月,adidas 限量发布了黑人历史月特别版 UltraBOOST Uncaged「Celebrating Black Culture」,但鞋款的配色设计惹来不少非议:除了鞋面小孔极难察觉的黑色外,整双鞋几乎全白,并看不出对黑人历史的纪念或致敬。包括 HYPEBEAST 在内的多家媒体都收到网友的反对评论,要求 adidas 撤下这款「设计不妥」的球鞋。迫于压力,adidas 已经将此鞋从品牌黑人历史月别注系列中去除,并针对消费者的抵制发布了如下回应:

受 Harlem 文艺复兴的启发,adidas 为庆祝黑人历史月设计并发布了系列别注,包括球鞋、服装等各种品类。在设计工作的后期阶段,我们为这个系列增加了一款跑鞋,但事后我们认为它并不能体现出 adidas 对于黑人历史月的认识和敬意。经过审慎考虑,我们已经决定将其从黑人历史月别注系列中去除。

adidas 黑人历史月别注系列的其他单品都还将在 2 月 5 日照常上市,其中鞋款包括 Dame 5、Harden Vol. 3 以及另一款灵感同样源自 Harlem 文艺复兴的黑紫橙配色 UltraBOOST。


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