Jordan Brand 达成首次单季度收入 10 亿美元里程碑


Footwear 球鞋

Nike 近日公布了品牌 2020 财年第 2 季度的财务报表,计算至 11 月底,当中显示其收入成长 12% 达 $98 亿美元,已卸任总裁兼 CEO Mark Parker 也在会议上提及这是「一次令人难以置信的里程碑」,并认为这是高质量的成长,未来将持续推动 Air Jordan 34Air Jordan 1、女性领域和服装等项目的发展。而在这一季度的收入比例中,Jordan Brand 即占了 $10 亿美元,Converse 约 $4.8 亿美元,成长相当显著,在谈及 Jordan Brand 的前景时,指出品牌目前仍属于产品多样化的早期阶段,而近期推出的 Air Jordan 11「Bred」将会是为下一季度保持增长势头的利器。


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