Balenciaga 以新系列继续支持世界粮食计划署


Fashion 时装

2018 年 Balenciaga 正式与世界粮食计划署(World Food Programme, WFP)启动合作,希望让人们一同关注近年全球激增的饥饿与营养不良问题,并助力 WFP 于 2030 年前消除问题达成目标。今年双方开启全新合作为 WFP 筹集善款,再度提高影响力并希望进一步让公众认知,继续为 WFP 的使命提供支持。Balenciaga 与该人道主义发展机构合作打造一系列的全新时装系列以及配饰,并特别在系列单品附有 WFP 的相关信息,同时每笔交易的部分收益将捐予 WFP。

与此同时,新系列更增加了众多十分受欢迎的单品,包括袜子、帽子、围巾、裤子、雨衣、女装衬衫、连帽衫以及男女通用的包袋等,并结合了 WFP 及 Balenciaga 徽标的全新标志,呈现了重复的独特倾斜图案。将 WFP 的核心信息注入品牌原型中,强调了 Balenciaga 对机构的目标承诺。据悉,新系列将于 2019 年 12 月开始在全球品牌门店、线上平台正式发售。


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