Gucci 成为 2019 年增长最快速品牌

奢侈品和零售产业已超越科技业,成为 2019 年增长最快的产业。

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Fashion 时装

根据 Interbrand 的最新研究,Gucci 不只在 2019 年奢侈品牌中增长比率最快,甚至在所有类别的成长评比也位居龍头。

虽然科技巨头如 AppleGoogleAmazon 仍然位居全球最佳品牌排行榜上位,但 Interbrand 发现,零售和奢侈品产业已成为 2019 年增长最快的产业,如 Nike 排名第 16 位,Louis Vuitton 排名第 17 位,Chanel 排名第 22 位等等。虽然文章一开始提到的 Gucci 仅排名第 33 位,但该品牌仅在一年内就实现了将近 23% 的增长,品牌价值达到 $159 亿美元。 Interbrand 将它的成功归功于该公司在「利用Gen-Z 的流动性概念并将『千禧一代』作为品牌发展的重要规划之中。」

关于奢侈品行业的整体增长现象,Interbrand 表示:「在奢侈品领域,科技影响非常大,InstagramWeChat 等等就像巴黎的设计师品牌一样有影响力。」、「品牌应欢迎这些变化,而不是坚持故我继续发展,趋势正在以前所未有的速度变化,街头服饰具有重大影响力,年轻消费者要求『加入』,新的全球市场品味改变了游戏规则。」

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