回顾 2018 上海 Santos de Cartier 腕表体验展

科技的顶尖体验

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Arts 艺术

法国殿堂级钟表珠宝品牌 Cartier 为庆祝 Santos de Cartier 腕表的辉煌历史,在上周的 11 月 22 至 25 日于上海举行「Santos de Cartier 腕表体验展」,为期 4 天的展览透过现今盛行的科技支援,运用增强现实(AR)及虚拟实境(VR)的最新技术,制造出极强代入感觉的叙事手法,将 Santos de Cartier 腕表的传奇以及百年变迁完美呈现。是次展览入口为了重现 20 世纪初的巴黎景色,以尖端的数码化科技及强化透明玻璃下的显示屏,打造出别出心裁的「时空隧道」,体验者不必从高处俯瞰亦能轻松地将巴黎动人景色尽收脚下。

互动区内的装置体验更是集 10 位顶尖内容创作者、设计师、技术开发人员和游戏工程师之力,花近 5 个月倾力打造,为的只是逼真回溯 Santos de Cartier 腕表的起源故事。Cartier 透过 AR 视角的配合,在展场打造出一座高约 12 米的艾菲尔铁塔,通过飞机围绕著铁塔环绕飞翔,伴随虚拟成像的巴黎全景,生动重现 1901 年 Alberto Santos-Dumon 成功驾驶 Santos 六号飞船环绕飞行艾菲尔铁塔一圈时灵光乍现的名场景。声演旁白更透露 Santos de Cartier 腕表的诞生,是因为 Alberto Santos-Dumon 在飞行途中无法从怀中掏出怀表检查时间,从而令他萌生研发腕表的念头。

至于虚拟实境体验区域,藉由 VR 科技建构的体验装置,能够让体验者利用驾驶模拟飞行器进行空间穿越,,在巴黎上空入意高飞,感受前所未有的三维视角,鸟瞰法国巴黎全景。Cartier 亦成功藉著今回「上海 Santos de Cartier 腕表体验展」将 Santos de Cartier 腕表突破性的设计及独具一格的功能美学,透过前卫的体验向亚洲用家传达讯息。

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