三年六千万美元－Golden State Warriors 获乐天百货全力赞助

对 NBA 球衣有深认识的，都知道今年交回 Nike 去制作，早前便已经发布有关消息，在即将开锣的 NBA 登场。而其实每一球队，都能再可以向不同品牌推销，赞助其球衣上有的空间。而刚刚 Golden State Warriors 便宣布重大事项，指他们已和日本百货企业乐天公司签署了球衣赞助合同，并同意以三年六千万美元，即是每年拨出二千万美元作赞助，授权在球衣上拥有乐天的标记。而双方的这个合作关系成为拥有目前单一最大的 NBA 广告补丁交易。

We saw an opportunity, given the visibility we were receiving,” reads a quote from Warriors chief marketing officer Bowers. “So we felt in order to grow our global vision, we had to be aligned with a global brand.

而这次的赞助交易除了球衣之外，Golden State Warriors 更会为几其官方练习场重新命名为 Rakuten 表演中心；另外六个官方团队建筑也将相应更新名称。当中乐天也将担任团队的主要的方电子商务，影片点播和及市场伙伴。以下则是 Golden State Warriors 总经理 Rick Welts 所分享的消息：

I’m thrilled that our deal did exactly what deals like this were intended to do when the league announced the program. We signed a partner we had never done business with before. We signed a big deal with an international player and, in turn, we’ve boosted the value of the NBA and the Warriors outside of North America.

Overall, Rakuten is projected to bring in about “$32 to $37 million USD in equivalent advertising” as a result of this deal with the Golden State Warriors.

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