Tim Cook 称将 Steve Jobs 的准则视为苹果「宪法」

贵为 Apple 首席执行官的 Tim Cook，其在对世界科技及生活的影响力举足轻重。最近便接受 Bloomberg 商业周刊的邀请访问这位世界上最有价值公司的负责人，并将于 6 月 19 日推出，有关摘录刊登在其网页上，当中重点落在 Tim Cook 被问到对已故 Apple 创办人 Steve Jobs 的看法，而他亦不保留地向 Bloomberg 解答：

Steve’s DNA will always be the base for Apple. It’s the case now. I want it to be the case in 50 years, whoever’s the CEO. I want it to be the case in 100 years, whoever’s CEO. Because that is what this company is about. His ethos should drive that—the attention to detail, the care, the ­simplicity, the focus on the user and the user experience, the focus on building the best, the focus that good isn’t good enough, that it has to be great, or in his words, “insanely great,” that we should own the proprietary technology that we work with because that’s the only way you can control your future and control your quality and user experience. And you should have the courage to walk away and be honest with yourself when you do something wrong, that you shouldn’t be so married to your position and your pride that you can’t say, “I’m changing directions.” These kind of things, these guardrails, should be the basis for Apple a century from now. It’s like the Constitution, which is the guide for the United States. It should not change. We should revere it.

Tim Cook 特别以「Constitution」（宪法）一词去形容 Steve Jobs 是苹果的基础，并指 Apple 即使改变，但仍会依随着如北极星般的 Steve Jobs 去营运。另外 Tim Cook 亦顺势提及到早前在 WWDC 所发布的新产物如 HomePod 及未来以 AR 作为核心研发，更特别提及到早前遣返海外现金及在美国创造了 200 万个工作岗位推动公司的就业增长。而且他再一次说到和美国总统 Donald Trump 对有关巴黎协议的意见不合，指自己是有责任尽所能，大家只是看法不同。最后 Tim Cook 说道 Apple 其实是一间长期投资的公司，他们所造到的都是一些真正改变生活的东西，即使产品不是第一个发明，但它绝对能够让人想起，从 Apple 角度来看并不是竞争，从来只是去改善生活。