一语道破－Tim Cook 亲自道出 iPhone 7 销量下滑的原因

早前 Apple 便公开了其公司的盈利报告，当中有着不及理想的结果，尽管 Apple 已设法增加收入和利润，但有关 iPhone 的季度销量则从去年同期的 5,190 万部下滑至 5,070 万部。而 Tim Cook 迅速提出了品牌第二季度盈利报告太低的原因，原来主因是网络上有关新 iPhone / iPhone 8 的传言，在过去三个月令 iPhone 的销量出现停滞不前的迹象，当中最受影响的国家便是中国，在这巿场上独占鳌头的产品，也受消失所扰让销售额顿时受挫。

When I back up from China, what I see is the Mac business grew 20 percent. You know, this is extraordinary. The Watch grew nicely. Services is just on a tear there. Chinese developers have really done a great job of delivering apps that people really want there. And so there’s a whole set of things that’s going well.

We didn’t grow in China, but we did remarkably better than we did over the second half of last year, which is what we expected, and it’s what we delivered. And we feel that we’ll do even better this quarter.

从来人言可畏，想不到现在连流言也足以影响 Apple 的销情，大家都期待新产品而把推出将近一年的 iPhone 7 拒诸于门外。