PLEASURES 与 Chinatown Market 打造 IKEA FRAKTA 帽款

玩创意还是蹭热度?

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Fashion 时装

法国奢侈时装屋 Balenciaga 今季所推出的 Arena 超大号皮袋因在外型上与 IKEA 经典的 FRAKTA 蓝色购物袋有着异曲同工之妙,但售价相比却超过 2,000 倍而引起了热烈的讨论,随后 IKEA 幽默回应(调侃)Demna Gvasalia「致敬」之意的方式更是让人回味。向来在设计上创意十足的洛杉矶街头品牌 PLEASURESChinatown Market 就受此启发,将 IKEA FRAKTA 购物袋改造成一枚帽款,并效仿 IKEA 给出一张真假辨别指南,最后还强调「仅售 $38 美元。」该帽款预计在近期于 PLEASURES 及 Chinatown Market 官方网站上架,与 Balenciaga 相比,其定价自然亲民不少,但消费者是否会买单,就见仁见智了。

PLEASURES x Chinatown Market IKEA FRAKTA Cap

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