NOAH 主理人 Brendon Babenzien 解释为何包装如此随便

听完各位会接受吗?

Fashion 时装

相信各位都有购买过美国街牌 NOAH 的产品,它们的包装总是看上去普普通通,原来是其主理人 Brendon Babenzien 刻意保持这样子的包装。但却因此而令大家觉得反感而投诉,他们均希望有一个更好的「开箱体验」,但 NOAH 却偏偏将胶袋换成牛皮纸包装,导致若错误打开时便会令到尘埃沾满在产品上。而据 NOAH 解说,他们缺乏这类经验的原因是品牌将目标投放在其他地方,因此没有理会有关包装材料的来源或者是会产生甚么样的废物。但其后 NOAH 亦认同是需要在某些项目上加以关心,当中最重要的便是更保护环境。有关 NOAH 在网站的声明如下:

What it comes down to for us is the simple knowledge that no amount of packaging changes the product it’s wrapped around. Expensive packaging does not make a jacket, t-shirt or sweatshirt any better. Whatever you bought still has to live on its own once you’ve tossed the packaging aside.

Some of our more ambitious items seem like they deserve a little more than being shipped in a poly bag, both in terms of the work we’ve put into creating them and the commitment they represent for our customers. But we keep coming down on the side of letting these items speak for themselves, rather than making our environmental footprint any bigger by dressing them up.

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