Panerai 历史首位代言人诞生

台湾男明星霍建华获邀成为大中华地区代言人。

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Fashion 时装

从来都没有用过代言人的意大利钟表世家 Panerai,于今天在北京瑰丽酒店内宣布霍建华成为新一任大中华地区的代言人。

这位台湾明星,主要在中国大陆与台湾接拍电视与电影,相信品牌是觑准霍建华在中国内地的知名度和影响力,才一举改变过去的历史与作风,向这位风靡大陆与台湾的型男演员,送上了邀请函。由于巿场的庞大与客户层的面向,都与很多其他地区不一样,使得不少原来从来不用代言人的品牌,在中国内地都会改变传统,以更快速更有效的方式进行推广,代言人正是其中一途,相信此一做法,有助品牌在一线城巿之外的地区,得到更高的知名度。

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