Under Armour 老板挺 President Trump－网民发动新一波 #GrabYourWallet 罢买行动
面对网民妙语连珠，Under Armour 只能急发声明止血…
在 Lululemon 与 adidas 的优越表现下，Urder Armour 在美国的江湖地位开始动摇，而 CEO 兼创办人 Kevin Plank 在 CNBC 最近访问的言论，为品牌带来新一番「挑战」。
当问及 Donald Trump 加强基建与兴建边境围墙的看法时，Kevin Plank 道出惺惺相惜的见解，认为新任总统相当果断，敢作敢为，相对只会纸上谈兵的人，更值得他欣赏。这位 CEO 甚至将代言人 Tom Brady 在刚过去周末 Super Bowl 表现与总统挂勾，认为外界在赛事完结之前，都不会预计 New England Patriots 能在 Tom Brady 主导下打出历史性的逆天赛果。
“He wants to build things, he wants to make bold decisions and be really decisive, I’m a big fan of people that operate in the world of publish and iterate versus think, think, think, think, think. You know, I think a lot of people bet against Tom Brady the other night, too.”－Kevin Plank, CEO of Under Armour
上月获美国总统 Donald Trump 白宫接见的 Kevin Plank，会面期间谈论美国国内生产可能性，而 Under Armour 超过 60％ 产品均在中国、约旦、越南、印尼等地制造，Kevin Palank 亦未有计划怎样将生产线全面撤回美国，未知这次访问言论，与上月会面可有关连。自 CNBC 刊出访问后，网上立即掀起讨论，赞赏之声不及网民发起罢买行动 #GrabYourWallet 声势浩大。为此 Under Armour 立即发表官方声明，表明只认同 Donald Trump 政府对经济发展政策，公司尊重珍惜团结大爱包容精神，未知能否挽回公众信心。以下是声明的全文内容。
Time to show @UnderArmour'S CEO what having a "Pro Business President" like this one does to your business. pic.twitter.com/7XEuRo8Jhq
— KLEP ONE (@KLEPONE) 2017年2月7日
.@shannoncoulter wow, I had no idea @UnderArmour CEO had such views! No more $UAA running gear for me! #GrabYourWallet
— Olivia Raymer (@oliviaraymer) 2017年2月7日
Live shot of #GrabYourWallet community reacting to @UnderArmour CEO Kevin Plank saying Trump is "a real asset" for our nation. pic.twitter.com/tJhMx7qpQo
— Shannon Coulter (@shannoncoulter) 2017年2月8日
Goodbye @UnderArmour! #GrabYourWallet
— Amanda Brown (@AmandaK_B) 2017年2月8日
Just sold @UnderArmour stock after reading Kevin Plank's adoring biz praise of @POTUS. Biz sense w/o character is bad business! #badbiz
— FinancialManna (@FinancialManna) 2017年2月8日
@UnderArmour – you can say "hasta nunca" to my money. You just lost thousands a year from me. My four children deserve better.
— Amy Whetzel (@AmyMWhetzel) 2017年2月8日
@UnderArmour CEO Kevin Plank thinks Trump is an "asset" to our country? Kevin, you need to aim a little higher. #BoycottUnderArmour
— John Miranda (@John_Miranda) 2017年2月8日
you can't make migos cleats and praise trump the same week @UnderArmour
— marc (@mpheilbrunn) 2017年2月7日
“At Under Armour, our culture has always been about optimism, teamwork, and unity. We have engaged with both the prior and the current administrations in advocating on business issues that we believe are in the best interests of our consumers, teammates, and shareholders. Kevin Plank was recently invited at the request of the President of the United States, to join the American Manufacturing Council as part of a distinguished group of business leaders. He joined CEOs from companies such as Dow Chemical, Dell, Ford, GE, and Tesla, among others to begin an important dialogue around creating jobs in America. We believe it is important for Under Armour to be a part of that discussion.
“We have always been committed to developing innovative ways to support and invest in American jobs and manufacturing. For years, Under Armour has had a long-term strategy for domestic manufacturing and we recently launched our first women’s collection made in our hometown of Baltimore, MD. We are incredibly proud of this important first step in the evolution of creating more jobs at home.
“We engage in policy, not politics. We believe in advocating for fair trade, an inclusive immigration policy that welcomes the best and the brightest and those seeking opportunity in the great tradition of our country, and tax reform that drives hiring to help create new jobs globally, across America and in Baltimore.
“We have teammates from different religions, races, nationalities, genders, and sexual orientations; different ages, life experiences, and opinions. This is the core of our company. At Under Armour, our diversity is our strength, and we will continue to advocate for policies that Protect Our House, our business, our team, and our community.”
