Céline 将于下周正式开放官方线上商城

E-Commerce 逐渐成为业界主流。

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Fashion 时装

近年来,线上购物逐渐变成各国消费者之间的主流趋势,而为了迎合消费者们的口味,各大奢侈品牌也逐渐从实体商业模式中转移重心,并开辟了属于自己的线上渠道;而不久前,LVMH 旗下的法国时装屋 Céline 也终于成为了这股浪潮中的一员。据 Business of Fashion 的消息称,Céline 将于下周正式开放法国区域的线上商城,并将在 2018 年将服务扩展到欧洲其他国家以及美国。根据著名咨询公司 Bain & Company 的统计报导,奢侈品的线上销售额在过去的一年中同比增长 25%,占据了整个奢侈品市场的 10%,且将在 2025 年达到惊人的 25%。伴随著这股不可避免的趋势,越来越多的奢侈品牌将会在未来开放线上服务,这对广大消费者来说的确是个极好的消息。

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