意料之外!Justin Bieber「Purpose」期间限定店开幕取得空前成功
街头时装的需求日益增加,连 Justin Bieber 的商品也不放过了。
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Kanye West 藉巡回音乐会推出的 Yeezy 及《I Feel like Pablo》纪念品系列都录得空前成功,但相同的方式能应用在 Justin Bieber 身上吗?早前 Justin 在 Twitter 上号召粉丝,与网络平台 VFILES 合作于 #12MERCER 打造《Purpose》Pop-Up Store,发售巡回演唱会的纪念产品。一批新服饰由 Fear of God 的 Jerry Lorenzo 协助设计及生产,不少细节都能看出从前的 Rock Band 「致敬」元素。在以上的组合协策下,《Purpose》Pop-Up Store 开幕当天引来大批歌迷及炒家,在门外排队争相抢购,看来街头时装的需求日益增加,连 Justin Bieber 的商品也不放过了。