Kanye West 最后时间决定举办 Yeezy Season 2 发布会让部分品牌经受巨大损失
并不是所有人都欢迎 Kanye West 的「Yeezy Season 2」发布会。
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Kanye West 的「Yeezy Season 2」发布会将于本月 16 日大幕拉开。然而,并不是所有人都对这场万众瞩目的时尚盛宴万分欢迎。据悉,Yeezy 是在最后一刻下才定决心在本届纽约时装周上揭开自己与 adidas Originals 第二季合作系列的神秘面纱,但其决定的时间点却是让部分知名度不高的品牌饱受损失。包括 Anne Bowen、Naeem Khan 在内的设计师都是「受害者」,因为「Yeezy Season 2」的发布会时间、日期和自己品牌发布会完全重合。要知道,Kanye West 的超高人气和媒体关注度犹如一把双刃剑,会彻底扼杀当天其他品牌的媒体曝光率。自己品牌发布会在数周前就敲定好时间的设计师 Bowen 甚至告诉 WWD 「Kanye 这样的行为是不道德之举。」(见以下原文)更为惨烈的是,Nomad VII by Anne Bowen 在重新安排发布会时间的过程中受到严重经济损失,这其中包括高昂的取消费用、重新预定模特和摄影师的费用、以及大费周折重新邀请媒体。
“We have been prepping for a year for this at considerable financial, labor and commitment cost to our company. Our show date has been scheduled for months and has been on the Fashion Calendar for weeks. We went through all the proper channels to make this a reality. And just yesterday we learned that Kanye West is having a show at the same time on the same date as ours. Kanye knows he is a media sensation and it is just not ethical to do this. It’s like we are David and he is Goliath. We have put our heart and soul into our show, and should not be stepped on like this.”