Style.com 专访 Sean Combs - 谈论最新香水「3 AM」与宣传影片的拍摄

2006 年，Sean “P. Diddy” Combs 发布他的第一款香水「Unforgivable」，首年就在全球斩获一亿美元的收入，并且荣获当年 FiFi 奖年度奢华男士香水的美誉。Combs 于 2009 年凭藉「I Am King」再度荣膺这一殊荣。而此次这位音乐界大佬六年磨一剑，于近日发布新品「3 AM」，尽管名人香水市场已经大不同从前，这款橘子气味香水仍然由 Combs 亲自上阵，与他一直偏爱有佳的 Cassie 共同拍摄令人心神颠倒的宣传影片。

以下是 Style.com 的独家访谈片段。

How did you develop the concept for the video?

The concept for the video represents one of the things that 3 a.m. is for me. It’s a very one-on-one time. It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady. Anything can happen at 3 a.m., and in the video, you see a fantasy that’s in my head of what happened that night.

What vibe are you hoping to evoke with this fragrance?

First of all, I want [people] to like the design of the bottle, but just like with any fragrance, I want somebody to stop you in the elevator and ask you what you’re wearing. No matter what the fragrance is called, that’s my objective. And I want a lot of people to get laid to it!

When you’re creating a new fragrance, do you have certain notes in mind or do you bring other elements to the perfumers for inspiration?

I usually have a name first, then I go to the scent and the design of the bottle. I work directly with my partners and they give me almost all the creative freedom. Scent-wise, I usually say the same thing: I want to smell clean; I want it to smell good. I don’t like woody, musky smells. I use bergamot in almost every fragrance—things that relate to freshness but also give you an erotic type of smell.