Nike CEO Mark Parker 被《Fortune》杂志封为 2015 Businessperson of the Year

Nike 贵为世界上最有价值的品牌之一，盈利更高于其他竞争对手一半以上，此功劳必属于 Nike CEO Mark Parker。在 2006 年其市值只有 160 亿美金，急促膨胀至今天的 860 亿美金，同时于美国球鞋市场达 48% 的市场占有率（adidas为 9%），Mark Parker 绝对值得被《Fortune》杂志封为 2015 Businessperson of the Year。《Fortune》的 Adam Lashinsky 在影片出解释 Parker 跟其他商界领袖不一样，他是由 Nike 的设计师之位晋升到 CEO 位置，充分理解公司并令其发挥至最佳境界，以下带来 Nike 创办人 Phil Knight 讲述 Parker 的角色及成就，有兴趣阅读全文的朋友，可点击这里详阅。

Parker is something of an oddity in a world of big-ego, headline-grabbing CEOs. Introverts, after all, aren’t the norm in the executive suite. But people like Parker and Apple’s Tim Cook AAPL -0.24% are showing that reserved types can deliver. Parker’s meticulous approach to product development, known as “design thinking,” is all the rage, thanks to the acclaim of Apple’s products under its famed designer Jony Ive. Parker remains committed to his original craft: He still noodles on two limited-run sneaker lines with famed Nike designer Tinker Hatfield, one of them with Nike spokes-icon Michael Jordan and the other with Japanese stylemaker Hiroshi Fujiwara.

Nike’s performance, like a seasoned champion that continues to steamroll the competition, has prompted Fortune to name Parker its Businessperson of the Year for 2015. Given that students of management are always looking for role models, it’s also a good excuse to investigate what makes Parker tick. After all, he is the rare successor of a celebrated founder who has taken his company to new heights. It is time, as Phil Knight tersely observed, to discover how Mark Parker does it.