Style.com 专访街拍摄影师 Tommy Ton - 谈论购物喜好、球鞋收藏以及最爱设计师

Tommy Ton 毫无疑问是当今最具影响力的街拍摄影师，除了拥有无人能及的敏锐时尚嗅觉之外，穿梭于各大秀场内外的他还可谓时尚世界的一张「活地图」，大到每座城市的时尚聚焦区，小到深藏街道的买手 Select 店舖，全都了如指掌。近日， Style.com 就对 Tommy Ton 进行了独家专访，就当今线上店铺与实体门店各异的购物体验等话题娓娓而谈。一向钟情于日本时尚零售业的 Tommy 还依据自身购物经历，就如何评断一家店舖的品质发表了自己的独到见解；此外，自称不是 「sneakerhead」 的他还分享了个人球鞋收藏历程和穿搭心得。感兴趣的朋友可以前去 Style.com 在线阅读专访完整内容。

As a consumer, what do you think makes a good retail experience versus a good e-commerce experience?

First things first, it’s definitely how your store is curated. What brands you decide to buy and also what type of products you decide to buy from the showroom. It takes someone with a really good eye to be able to have a certain zeitgeist and understand what people are gonna want to wear or what’s going to blow people’s minds. I hate it when you go into a store and you see so much product just on the racks, and you know that they’re not selling the product or they just didn’t know how to buy it.

The moment you walk into a store, whether it’s a women’s or men’s store, there has to be a certain atmosphere and environment, and when your sales staff isn’t very knowledgeable or even approachable, that’s an easy deterrent for me to walk away and not wanna come back. That’s probably why I spend a lot of time shopping online, because I just don’t really like dealing with sales associates.

What are some of your favorite online shops?

Well, my first favorite is probably Yoox.com, just because I find it more fascinating buying out of season. I’m definitely an advocate of “buy now and wear later,” so that’s why I spend a lot of my time on Yoox, and it’s also the thrill of the hunt—not knowing when something’s gonna drop and what size you can get.

I spend a lot of time on TheCorner.com, as well. I think probably the best curated shop online for menswear is Très Bien. I think those guys have obviously done an amazing job, and what they’ve created is the best prototype for a men’s online store. I can’t buy any clothes from The Line or The Apartment, but I think their transition from store to online experience is really great.

How do you shop, with objectives or emotions, like the feeling of discovering something you didn’t know you needed until you found out it existed?

I think it’s all over the place with me. I try to think more with my head than emotions, because I feel like if you get carried away with emotions, then you just walk out of the store or showroom with more than you anticipated. You definitely have to think hard—“Do I need this?” “Am I going to wear it?” The one thing I keep asking myself more and more as I accumulate more clothes is: Am I really gonna wear this? and What practicality does it have in my life? Usually the cases where I do go a little bit nuts is more when I get to order from a showroom or designer. I think once you have the retail price crossed off and you’re buying wholesale, it’s definitely more liberating.