《GQ》专访 Jay Z 运动员经纪公司总裁 Juan Perez

在出售布鲁克林篮网 Brooklyn Nets 的股份之后，说唱巨星 Jay Z 并没有停止自己在体育圈的生意，而是创办了名为 Roc Nation Sports 运动员经纪公司，并且接连签下了 NBA 巨星 Kevin Durant 在内的六名球员，起步阶段可谓顺风顺水。日前著名时尚杂志《GQ》便采访了 Roc Nation Sports 的主席 Juan Perez，深入探讨了公司的扩张计划。作为 Juan Perez 首次公开接受媒体采访，他不仅谈到了自己的经营策略和现有的商务模式，还讲述了公司的营销策略和未来计划。下面使我们节选的精彩内容，完整访谈不妨查看《GQ》官方网站。

How does the culture of athletes and musicians mix?
We’re all one big family. We wrap our arms around each other. If Robbie needs something and one of the artists has it…. They send Instagram Happy Birthdays. We’re a family. Everybody sticks together here.

Do you get approached by players frequently?
Yeah, all the time.

How do you decide if you want onboard with new players?
Ugh, I mean, it depends. First we look at performance. You just have to be at a certain level, cream of the crop. Then the same things: a story behind him, his character, the market value of the player, just different things.

What’s the negotiating philosophy?
Well, what we bring to the table in negotiations, is we show the ball clubs how strong we are on the marketing side. Because at the end of the day, you want to put people in the stands. We help develop a player’s brand off the field, which eventually brings more fans, more recognition to the player so more people want to meet the player, see the players play. So we’re branding the player, marketing the player—that makes the player even bigger than what he was when we got him. That helps as far as negotiating.