Hypegolf and POST ARCHIVE FACTION (PAF) Reunite for Spring/Summer 2025 Collection: Continuing a Blend of Tech and Modern Golf Style
Hypegolf, a contemporary golf lifestyle brand, announces its second collaboration with Dongjoon Lim of POST ARCHIVE FACTION (PAF), launching its Spring/Summer 2025 capsule collection. Building on their previous work, this release further refines the blend of (PAF)’s technical, sportswear-inspired design with Hypegolf’s focus on modern golf apparel, delivering a collection that is both stylish and functional.
Featuring 11 styles in a monochrome palette accented by touches of lime, the capsule offers a range of golf wear including headwear, outerwear, polos, T-shirts, and bottoms. Highlighted pieces include the asymmetric vest featuring a semi-transparent technical fabric for a contemporary look, and the perforated windbreaker, a lightweight, water-resistant jacket designed with adjustable features for a custom fit. The collection emphasizes light, comfortable, and versatile wear for today’s golfers.
Drawing inspiration from the aesthetic of a classic ‘90s corporate chairman’s office, the campaign and lookbook present the juxtaposition of traditional office settings with a modern and minimalist mood. This intriguing contrast highlights the distinctive aesthetics of both Hypegolf and (PAF), bridging classic and modern aesthetics in a fresh lens and playful details.
The Hypegolf x POST ARCHIVE FACTION (PAF) Spring/Summer 2025 collection will be available on hbx.com starting March 27, 9PM HKT, and in-store at HBX Landmark in Hong Kong on March 28. A pop-up store will also be open to the public at EQL Grove in Seongsu, Seoul from April 4 to 13.
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